Which of the following is the focus of pull marketing at the growth stage of the product life
cycle?
A) showing how the organization's product is superior to others in the market
B) educating consumers on the benefits of the new product
C) cutting costs of promotion by eliminating pull marketing efforts
D) offering incentives such as sales promotions to consumers for using the product
A
Business
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All these events would terminate an agency EXCEPT
A. the death of a corporate officer of the agent's principal. B. agreement of the parties. C. renunciation by the principal. D. extinction of the subject matter.
Business
The basic Mazur plan places profit-and-loss responsibility on a department level with which executive?
a. buyer b. owner-manager c. operations personnel d. controller
Business