All of the following make-up a component of Deal and Kennedy's prescriptions for "strong culture" EXCEPT?
A) Artifacts and creations
B) Rites and rituals
C) Cultural network
D) Values
Answer: A
Communication & Mass Media
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Organizations are the set of interactions that members of groups use to accomplish their individual and common ____.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
Why are advertisers failing to tap into the wealth and spending power of older Americans?
a. Older Americans are not social media-savvy b. Advertisers are obsessed with youth c. Baby boomers have well-established purchasing patterns d. A failure to understand what motivates "The Greatest Generation"
Communication & Mass Media