All of the following make-up a component of Deal and Kennedy's prescriptions for "strong culture" EXCEPT?

A) Artifacts and creations
B) Rites and rituals
C) Cultural network
D) Values

Answer: A

Communication & Mass Media

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Organizations are the set of interactions that members of groups use to accomplish their individual and common ____.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Why are advertisers failing to tap into the wealth and spending power of older Americans?

a. Older Americans are not social media-savvy b. Advertisers are obsessed with youth c. Baby boomers have well-established purchasing patterns d. A failure to understand what motivates "The Greatest Generation"

Communication & Mass Media