Why are advertisers failing to tap into the wealth and spending power of older Americans?
a. Older Americans are not social media-savvy
b. Advertisers are obsessed with youth
c. Baby boomers have well-established purchasing patterns
d. A failure to understand what motivates "The Greatest Generation"
b
Communication & Mass Media
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Upgrading from mediocre business attire to a crisp and effective appearance for an interview typically results in salaries that are 50 percent higher
A. True B. False
Communication & Mass Media
If we allow ourselves to respond to the first notion that comes to mind when a person acts in a way that is maddening, we are letting ourselves become victimized by habit
Indicate whether the statement is true or false.
Communication & Mass Media