It is recommended that new business owners estimate cash disbursements as best they can and then add on another ________ percent

Broadway Corporation was granted a patent on a product on January 1, 2001. To protect its patent, the corporation purchased on January 1, 2012 a patent on a competing product which was originally issued on January 10, 2008. Because of its unique plant, Broadway Corporation does not feel the competing patent can be used in producing a product. The cost of the competing patent should be

a. amortized over a maximum period of 20 years. b. amortized over a maximum period of 16 years. c. amortized over a maximum period of 9 years. d. expensed in 2012.

RFM analysis is used to analyze and rank customers according to their ________

A) purchasing patterns B) propensity to respond to marketing stimulus C) socio-economic status D) motivation and needs