RFM analysis is used to analyze and rank customers according to their ________
A) purchasing patterns
B) propensity to respond to marketing stimulus
C) socio-economic status
D) motivation and needs
A
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Which statement is true about the full-profile approach to constructing conjoint analysis stimuli?
A) It is possible to reduce the number of paired comparisons by using cyclical designs. B) The number of stimulus profiles can be greatly reduced by means of fractional factorial designs. C) The advantage of pair-wise is that it is easier for the respondents to provide judgments on the paired comparisons. D) The disadvantage of pair-wise is that it requires more evaluations than the full-profile approach.
Which of the following is a violation of the fiduciary duty of a partner?
A) One partner, without the consent of the other partners, starts another business which is similar to or in competition with the partnership business. B) One partner, without the consent of the other partners, uses information that he has gained from the partnership for his own advantage. C) One partner, without the consent of the other partners, uses the partnership property for his own personal use. D) Both B and C E) All of the above