In a physical distribution, the ________ is the final destination of a marketing channel
A) vendor
B) customer
C) supplier
D) marketeer
E) none of the above
B
Business
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The payment equity for a service is a range from the minimum level of service consumers are willing to accept to the level they believe can and should be delivered
Indicate whether the statement is true or false
Business
Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy approaches and marketing mix worldwide for all of its brands
The only change that will be made is language translation on the various packaging. Chips of Joy is using a(n) ________ marketing strategy. A) collective global B) standardized global C) adapted global D) joint global E) direct global
Business