In massed advertising, _____
a. reach is irregular throughout the year
b. reach is regular throughout the year
c. frequency is irregular throughout the year
d. frequency is regular throughout the year
c
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An 8 year project is estimated to produce a product with the following information: selling price = $80 per unit; variable costs are $65 per unit; fixed costs are $20,000; required return is 10%; initial investment = $200,000. Calculate the accounting break-even.
A) 3,833 B) 4,833 C) 4,000 D) 3,000
Debbie is concerned that her health insurance coverage is inadequate. Which of the following is the best reason for her to purchase an indemnity-type medical expense policy?
A) It will pay the difference between what her other insurance covers and her actual expenses. B) It will pay all or part of her deductible. C) It will pay a specified per-day benefit. D) It will pay a percentage of her coinsurance.