In the close of a message that is refusing a request, which of the following would be most positive and promote goodwill?
A) Proposing a solution
B) Creating options for future business
C) Focusing on benefits
D) Focusing on a meaningful apology
E) Proposing an alternative
Answer: E
Explanation: E) If you are refusing a request, consider whether you can grant a portion of the request or offer an alternative:
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Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?
A) BOLD B) ECR C) data warehouse D) projection E) EDI
The marketing concept holds that ________
A) a firm should find the right products for its customers, and not the right customers for its products B) customers who are coaxed into buying a product will most likely buy it again C) a new product will not be successful unless it is priced, distributed, and sold properly D) consumers and businesses, if left alone, won't buy enough of the organization's products E) a better product will by itself lead people to buy it without much effort from the sellers