The marketing concept holds that ________
A) a firm should find the right products for its customers, and not the right customers for its products
B) customers who are coaxed into buying a product will most likely buy it again
C) a new product will not be successful unless it is priced, distributed, and sold properly
D) consumers and businesses, if left alone, won't buy enough of the organization's products
E) a better product will by itself lead people to buy it without much effort from the sellers
A
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Identify the stage of the product life cycle where distributors have more power in the relationship with manufactures or service suppliers
A) introduction stage B) growth stage C) maturity stage D) decline stage
Which of the following is the most important issue to consider when determining the best entry strategy for Super Sports?
A) What are the regulations regarding income repatriation? B) What type of promotion and advertising is prohibited? C) What are the restrictions on inward foreign direct investment? D) Is the recycling of product packaging mandatory?