Which of the following is the most likely reason that firms globalize?
A) boredom with existing markets
B) the divesting of low-cost resources
C) leveraging core competencies
D) competing for public prestige
C
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Before sending out a digital copy of a report, you should verify the on-screen display of the report, including all graphics, links and other elements
Indicate whether the statement is true or false.
Moral appeals ________
A) relate to the audience's self-interest by showing that the product will produce the desired benefits B) attempt to stir up either negative or positive emotions that can motivate purchase C) range from love, joy, and humor to fear and guilt D) are directed to an audience's sense of what is "right" and "proper" E) are based on the idea that practical benefits are more important for consumers than emotions