Moral appeals ________
A) relate to the audience's self-interest by showing that the product will produce the desired benefits
B) attempt to stir up either negative or positive emotions that can motivate purchase
C) range from love, joy, and humor to fear and guilt
D) are directed to an audience's sense of what is "right" and "proper"
E) are based on the idea that practical benefits are more important for consumers than emotions
D
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Indicate whether this statement is true or false.
The cost of new preferred stock is equal to
A) the preferred stock dividend divided by its par value. B) the preferred stock dividend divided by the market price. C) (1 - tax rate) times the preferred stock dividend divided by net price. D) preferred stock dividend divided by the net selling price of preferred.