In a speech with the general purpose to ______, you teach, define, illustrate, clarify, or elaborate on a topic

a. persuade
b. entertain
c. inform
d. inspire

c

Communication & Mass Media

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Which is NOT true of Bobbette Kyle's word-of-mouth marketing principles?

A) must be online interaction B) must create news releases C) must leverage your expertise D) breaks the golden rule: KISS (keep it simple, stupid) E) can be done cheaply

Communication & Mass Media

A speaker whose sentences were very similar to those used in a news article would be _____, if he or she did not acknowledge that the phrasing came from the article

A) accommodating B) paraphrasing C) patchwriting D) misattributing

Communication & Mass Media