Which is NOT true of Bobbette Kyle's word-of-mouth marketing principles?

A) must be online interaction
B) must create news releases
C) must leverage your expertise
D) breaks the golden rule: KISS (keep it simple, stupid)
E) can be done cheaply

Answer: D

Communication & Mass Media

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All of the following tend to occur when the number of people in an organization increases EXCEPT

A) struggles for power B) more work teams with more members C) lower levels of hierarchy D) religious and values differences

Communication & Mass Media

What is one of the reasons pictures are cropped?

a. viewers cannot understand them unless they arecropped b. photo editors rarely like them the way a photographertakes them c. they may contain unnecessary content that can be eliminated d. cropping is the only way to re-size a picture

Communication & Mass Media