Explain how companies select, motivate, and evaluate intermediaries or channel members
What will be an ideal response?
When selecting intermediaries, the company should evaluate each channel member's qualifications and select those who best fit its channel objectives. The company should use economic criteria, control issues, and adaptive criteria to analyze each possible channel member. Once selected, channel members must be continuously motivated to do their best. The company must sell not only through the intermediaries but also to and with them. It should work to forge long-term partnerships with channel partners to create a marketing system that meets the needs of both the manufacturer and the partners. The company must also regularly check channel member performance against established performance standards, rewarding intermediaries who are performing well and assisting or replacing weaker ones.
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Which of the following statements regarding mutual insurers is TRUE?
A) Mutual insurers issue participating policies. B) If a mutual insurer is profitable, it may issue taxable dividends to its policyholders. C) The board of directors oversees the operations of the company. D) Mutual insurers are also known as reciprocal insurers."
When writing for a claim or adjustment, the opening should state the problem as well as
A) who is at fault. B) competitive options. C) how the issue has affected the business relationship. D) model and serial number. E) your request.