The _______ cover a wide range of pre-sale, point-of-sale, and post-sale services that are commonly offered as "for-fee options"
As these customer requirements tend to be more tangible than preferences, managers assess their worth using the tools of customer value management.
a. total customer experience (TCE)
b. business channel management
c. immediacy of fulfillment
d. value-added services
d
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A marketing decision support system (MDSS) is a ________
A) basic system used by companies that do not have the resources to develop a marketing information system (MIS) B) popular syndicated research report purchased by most major media companies C) sophisticated information system that allows marketing managers to use statistical and modeling software tools D) type of custom research report often called for in the marketing research process E) data warehouse used to support a marketing information system (MIS)
With a single-server model, increasing the capital-to-labor ratio will most likely:
A) increase the utilization of the server. B) have no effect on the operating characteristics because they are affected only by work-methods changes. C) decrease the probability that there are zero customers in the system at any time. D) decrease the average number of customers in the waiting line.