A marketing decision support system (MDSS) is a ________
A) basic system used by companies that do not have the resources to develop a marketing information system (MIS)
B) popular syndicated research report purchased by most major media companies
C) sophisticated information system that allows marketing managers to use statistical and modeling software tools
D) type of custom research report often called for in the marketing research process
E) data warehouse used to support a marketing information system (MIS)
C
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The expected return on a common stock is composed of:
A) capital appreciation minus the dividend yield. B) capital appreciation. C) dividend yield. D) both dividend yield and capital appreciation.
What does it mean to deliver A-plus information? Why does this offer an opportunity for building better customer loyalty?
What will be an ideal response?