ANDing compares a host's IP address with a subnet mask and derives a result

Quality and convenience are both examples of ________

A) advertising measurements B) brand awareness levels C) brand attributes D) behavioral advertising objectives E) brand loyalty levels

Of the following, which would be the most effective proof device to demonstrate the benefits of Kaygo tires?

A) a detailed PowerPoint presentation B) a test-drive in which the buyer can feel the difference in tires C) a testimonial from another buyer about the excellent post-sale service D) a research report showing decreased fuel costs from using the tires E) a series of questions designed to discover what the buyer needs