Quality and convenience are both examples of ________
A) advertising measurements
B) brand awareness levels
C) brand attributes
D) behavioral advertising objectives
E) brand loyalty levels
C
Business
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Katrina Mendoza is a senior manager in a manufacturing firm that hires lobbyists to influence legislation that affects the manufacturing industry. Katrina's firm takes a(n) ________ stance toward the marketing environment
A) reactive B) proactive C) adversarial D) passive E) altruistic
Business
Which of the following is most likely influenced by marketers?
A) population shifts B) core cultural values C) income distribution D) ethnic diversity E) media
Business