A buffer is an introductory sentence or paragraph that leads up to and softens the bad news
Indicate whether the statement is true or false.
Answer: True
Explanation: Buffers are introductory statements that lead up to bad news and soften its impact. Buffers may provide a context for the message or provide positive information that builds goodwill.
Business
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All of the following are criticisms of the payback period criterion EXCEPT
A) it deals with accounting profits as opposed to cash flows. B) cash flows occurring after the payback are ignored. C) time value of money is not accounted for. D) None of the above; they are all criticisms of the payback period criteria.
Business
What are some of the downsides of social marketing?
What will be an ideal response?
Business