What are some of the downsides of social marketing?
What will be an ideal response?
Social marketing is not without its disadvantages. One problem is that brands lose a substantial amount of control over where their ads appear in terms of other content and what people say about their brands on social sites. Ads placed on Facebook according to an algorithm can be placed near content that does not represent the values of the brand. This is not peculiar to social marketing, as advertising using Google's advertising platform faces the same problem. This is very different, however, from TV ads where brands maintain near complete control. Social sites are unique in that disgruntled consumers, or just malicious people, can post material that is inaccurate and/or embarrassing.
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Success at delivering customer value rests on how well a company's entire supply chain performs against competitors' supply chains
Indicate whether the statement is true or false
Which of the following questions would be more important for Intensity financial managers to evaluate when deciding the best method for the firm to raise funds?
A) What percentage of stock is owned by the CEO of Intensity Games? B) How will Intensity finance expansion of its Russian facility in five years? C) What type of debt financing would be most economical for Intensity? D) At which bank does Intensity do the majority of its business transactions?