The introduction of a speech gives the audience clues as to the speaker's personality, intentions, style

and overall perspective.

Indicate whether the statement is true or false

TRUE

Communication & Mass Media

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All of the following are "classic public relations campaigns" mentioned in the text EXCEPT

A) The civil rights campaign. B) The seat belt campaign. C) Tylenol crisis. D) The Halliburton campaign. E) Understanding AIDS.

Communication & Mass Media

A student must persuade an instructor to raise a grade in order that her or his GPA will be raised enough so they can qualify for an internship. Which of the following strategies is most person-centered?

A. “I really need this grade, I was so close, and my parents are going to kill me.” B. “If I don't get my GPA up I won't get an internship and probably won't get a job. Isn't my career more important than my grade in this course?” C. “You once said that competent communicators are flexible communicators. Because I was close to a B, do you think you could possibly be flexible in this situation, given my circumstances." D. “If you could change my grade I promise I will not tell anyone.” E. “Please, please, I’m begging you, change my grade, please.”

Communication & Mass Media