All of the following are "classic public relations campaigns" mentioned in the text EXCEPT
A) The civil rights campaign.
B) The seat belt campaign.
C) Tylenol crisis.
D) The Halliburton campaign.
E) Understanding AIDS.
Answer: D
Communication & Mass Media
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Research reveals that the formal, top-down approach to evaluating employee performance leads to the most satisfied employees and corrects inappropriate behaviors
Indicate whether this statement is true or false.
Communication & Mass Media
Which of the following is not one of the strengths of critical theory?
a. It benefits from extensive scientific verification. b. It is politically based and action-oriented. c. It asks big, important questions about media control and ownership. d. It uses theory and research to plan change in the real world.
Communication & Mass Media