A typical measure for the risk-free rate of return is the
A) prime lending rate. B) U.S. Treasury bill rate.
C) short-term AAA-rated bond rate. D) money-market rate.
B
Business
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__________focuses on maximizing the surplus of income over costs
Fill in the blanks with correct word.
Business
Harpo Enterprises maintains the Oprah Winfrey show, a Web site, and O magazine. Because Harpo Enterprises practices integrated marketing communications, these different brand contacts all maintain ________ in design and tone
A) variety B) contact C) consistency D) creativity E) convenience
Business