Harpo Enterprises maintains the Oprah Winfrey show, a Web site, and O magazine. Because Harpo Enterprises practices integrated marketing communications, these different brand contacts all maintain ________ in design and tone
A) variety
B) contact
C) consistency
D) creativity
E) convenience
C
Business
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When a principal is partially disclosed
a. the agent and principal will be jointly and severally liable on the contract. b. the agent and principal will be only jointly liable on the contract. c. only the principal can be liable. d. only the agent is liable.
Business
Explain the three lot sizing methods, and under what circumstances each works best:
a. Lot-for-lot (LFL) b. Fixed-order quantity (FOQ) c. Periodic-order quantity (POQ)
Business