The self-serving bias causes people to tend to attribute ________

A) successes of others to external factors
B) failures of others to external factors
C) their own successes to internal factors
D) their own failures to internal factors

Answer: C
Explanation: The self-serving bias causes people to attribute their own success to internal factors, such as hard work, and their own failure to external factors, such as bad luck. The only choice that reflects one of these two situations is the choice indicating attribution of their own successes to internal factors, the correct response. The choice indicating attribution of their own failures to internal factors is not correct because the self-serving bias causes people to attribute their failures to external, not internal, causes. The remaining two choices refer to the fundamental attribution error, not the self-serving bias.