Daryl encouraged his prospective client to buy Car A for $38,000 because it was a comfortable, reliable, and fuel-efficient model. But the client was interested in Car B, a used car costing $10,000 less
How could Daryl apply the total cost of ownership to convince this client to buy Car A?
Daryl could show the prospective client that the amount she would have to spend on fuel, insurance, repairs, and maintenance for Car B would be much greater than what she would have to spend on Car A. If the total cost of ownership for Car B is greater, the client might buy Car A.
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Satisfied customers are likely to engage in positive word-of-mouth communication, thereby helping to bring in new customers. Thus, a means for attracting, developing, and retaining customer is known as which of the following?
a. relationship marketing b. ambush marketing c. patronage marketing d. affiliation marketing
Which of the following is NOT characteristic of secondary research?
A) It can be expensive. B) It focuses on someone else's primary research. C) It is referred to as "desk research." D) It includes online databases.