Satisfied customers are likely to engage in positive word-of-mouth communication, thereby helping to bring in new customers. Thus, a means for attracting, developing, and retaining customer is known as which of the following?

a. relationship marketing
b. ambush marketing
c. patronage marketing
d. affiliation marketing

Ans: a. relationship marketing

Business

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The following are defenses to the granting of workers compensation:

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The four steps involved in the process of appreciative inquiry are:

A) defining, discussing, developing, and deploring. B) defining, deducing, deploring, and delivering. C) discovering, dreaming, designing, and delivering. D) discovering, debating, deciding, and delegating.

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