Define a brand mantra and provide an example of a brand mantra
What will be an ideal response?
Student answers will vary. A brand mantra is an articulation of the heart and soul of the brand and is closely related to other branding concepts like "brand essence" and "core brand promise." Brand mantras are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning. American Express's "World Class Service, Personal Recognition," is an example of a brand mantra.
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In a promotion mix, ________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships
A) direct marketing B) advertising C) public relations D) predictive analyticals E) indirect procurement
The Citizens United v. Federal Election Commission court ruling was instrumental in limiting the role of PACs
Indicate whether the statement is true or false