In a promotion mix, ________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships
A) direct marketing
B) advertising
C) public relations
D) predictive analyticals
E) indirect procurement
A
Business
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The BEST way to pay the minimum price to a vendor is to take advantage of
A) cash discounts, but not trade discounts. B) both trade discounts and cash discounts. C) trade discounts, but not cash discounts. D) neither discount, but to pay the invoice price on the due date.
Business
________ thinking is narrowly focused and limited by the status quo
A) Flexible B) Intuitive C) Creative D) Myopic
Business