Which of the following are two major forms of direct-response television marketing?
A) dynamic imaging and direct-response TV
B) home shopping channels and infomercials
C) home-selling and direct selling
D) call-in response and Web-site response
E) home shopping channels and life cycle marketing
B
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Pierre owns a one-quarter undivided interest in a parcel of land, and he wants his interest transferred to his sister Estelle. As a general rule, which of the following actions will transfer Pierre's undivided interest out of his name?
A) Redemption from foreclosure sale B) Making and signing a will C) Delivery of a deed D) Signed acceptance of offer to purchase
Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?
A) a vertical marketing system B) a horizontal marketing system C) a hybrid marketing system D) a logistics system E) an intensive distribution system