Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?
A) a vertical marketing system
B) a horizontal marketing system
C) a hybrid marketing system
D) a logistics system
E) an intensive distribution system
C
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Synergy Corp. is large seller of energy-efficient bulbs that uses extensive promotional strategies to stimulate sales. Synergy has noticed that a competitor is doing well and is steadily gaining a large market share
The marketers at Synergy want to counter the competitor immediately by increasing the sales of its bulbs. What quick step can Synergy take to stimulate the sales of its products? a. Change the pricing strategy b. Adopt new production techniques c. Enter into new supplier contracts d. Adopt a divesting strategy
Which of the following ERM activities should the internal audit function not undertake?
a) Giving assurance that risks are correctly evaluated. b) Reviewing the management of key risks. c) Deciding on the appropriate risk response. d) Consolidating the reporting on risk across the organization.