Relationship marketing programs that are based on which of the following bonds have the strongest potential for sustaining long-term relationships with customers?

The drawer of a check is the customer who maintains the checking account and writes (draws) checks against the account

Indicate whether the statement is true or false

The strength of patent protection is that it

A) puts the strength of law behind copyright. B) allows protection from Internet theft of ideas put forth publicly. C) is easy to define. D) provides a clear distinction between software and books. E) grants a monopoly on underlying concepts and ideas.