When the makers of a line of ballpoint pens state they are in the communication equipment business, they are defining their mission too ________

Social class as a marketing tool:

a. indicates which medium to use for promotion. b. is solely a measure of income level and education. c. offers few insights concerning consumer behavior. d. has demonstrated that all classes of consumers shop in the same stores.

An attempt to characterize causes of events to either personalities or external situations is called

A) projection B) selective attention C) attribution error D) halo effect