Social class as a marketing tool:
a. indicates which medium to use for promotion.
b. is solely a measure of income level and education.
c. offers few insights concerning consumer behavior.
d. has demonstrated that all classes of consumers shop in the same stores.
ANSWER: a
Social class is typically measured as a combination of occupation, income, education, wealth, and other variables. For marketers, social class often indicates which medium to use for promotion.
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