The executive summary should ________.
A. be kept to three pages or less.
B. highlight the strength of your overall plan.
C. be placed at the end of the plan.
Ans: B. highlight the strength of your overall plan.
Business
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_____________ is a strategic approach to communicating the brand and company message to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience.
A. Buzz marketing B. Promotional campaign C. Integrated marketing communications D. Media buying E. Sales promotion
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