Dual extension method extends the same home-market product and marketing promotion into target markets

A customer got a great haircut at a salon and went back six weeks later to the same person to get a second haircut. This time, the customer received one of the worst haircuts of his life

The difference between the two haircuts is due to the ________ characteristic of services. A) perishability B) responsiveness C) personalization D) variability E) inseparability

Jill invests $1,000 to buy ten shares of Good Corporation. The corporation goes bankrupt having

no assets and $1 million in liabilities. The most Jill can lose is the $1,000 she invested. This is an example of the corporate characteristic of: A) Limited liability. B) Centralized management. C) Double taxation. D) Free transferability of shares. E) Perpetual existence.