Publicity may occur in any type of print article or broadcast message
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T
Publicity may occur in any type of media including word-of-mouth communication about the company and/or its products.
Business
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Procedures are never useful when analyzing databases
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Business
A major concern of media buyers in dealing with newspapers is:
A) the ease they have buying national radio spots. B) the difficulty of making multipaper buys across a number of markets. C) the ease they have buying magazine placements. D) the difficulty in setting a standard rate based on pass-along readership. E) maintaining maximum variability for potential ad sizes.
Business