A major concern of media buyers in dealing with newspapers is:
A) the ease they have buying national radio spots.
B) the difficulty of making multipaper buys across a number of markets.
C) the ease they have buying magazine placements.
D) the difficulty in setting a standard rate based on pass-along readership.
E) maintaining maximum variability for potential ad sizes.
B
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Organizational redesign is best described as the process of:
a. changing the formal and informal arrangements an organization uses to shape employee behavior. b. changing an organization's design in response to shifting dynamics in the organization's environment. c. balancing differentiation and integration in the organizational structure. d. the strategic and systemic change of business processes.
DynaTech's chief marketing officer argues that becoming an international company is an unwarranted move for DynaTech because it does not have to do so to maintain superiority over its competition
Which of the following, if true, most weakens his argument? A) DynaTech's profits have been increasing for many years. B) Globalization has been an ever-increasing trend for the largest companies. C) The competitive environment in other countries in DynaTech's business is stiffer than in the United States. D) Many companies succeed internationally after taking the initiative to globalize. E) The process of globalization for a company can be complicated by international commerce laws.