What motivates a company to develop a cross-border alliance?

What will be an ideal response?

The commonly noted motivations for developing a cross-border alliance include: to avoid import barriers, licensing requirements, and other protectionist legislation; to share the costs and risks of the research and development of new products and processes; to gain access to specific markets where regulations favor domestic companies; to reduce political risk while making inroads into a new market; to gain rapid entry into a new or consolidating industry; and to take advantage of synergies.

Business

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Integrated marketing communications are composed of all of the following EXCEPT:

A. advertising. B. sales promotions. C. trade shows. D. public relations. E. political rallying.

Business

What is the current market demand for Valiant running shoes if its market development index is 64 and its market potential is 480 million?

A) 1333.3 million B) 307.2 million C) 750 million D) 172.8 million E) 721.8 million

Business