Integrated marketing communications are composed of all of the following EXCEPT:

Hard-core loyals can show the firm which brands are most competitive with its own

Indicate whether the statement is true or false

Which of the following has limited the practice of reality mining?

A) lack of communication among departments within an organization B) difficulties analyzing unstructured data C) concerns about preventing information overload D) concerns about reactions to privacy infringement E) concerns about preventing customer abandonment