Which woman served as the first female president of the Public Relations Society of America (PRSA) and cofounded the Public Relations Student Society of America (PRSSA)?

Who makes management decisions in a C-Corp?

What will be an ideal response?

According to the five-step model of the marketing process, which of the following is the final step in creating value for customers?

A) designing a customer-driven marketing strategy B) understanding the marketplace and customer needs C) constructing an integrated marketing program that delivers superior value D) building profitable relationships and creating customer delight E) capturing value from customers to create profit and customer equity