According to the five-step model of the marketing process, which of the following is the final step in creating value for customers?
A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer equity
D
You might also like to view...
Specialized type of marketing arrangement in which manufacturers (or wholesalers) deliver goods but retain title to the goods until they are sold.
(a) cost-to-cost basis (b) continuing franchise fees (c) assurance-type warranty (d) consignment
H&A is a retail chain that specializes in selling goods at very low prices. To achieve this, it stocks a very narrow assortment of basic necessities and offers customers a "no-frills" shopping experience. H&A is an example of a(n) ______
A) off-price B) specialty C) hard-discount D) superstore E) convenience