Which form of advertising is designed to influence demand for a specific brand?
a. Institutional advertising
b. Advocacy advertising
c. Competitive advertising
d. Pioneering advertising
ANSWER: c
Instead of building demand for a product category, the goal of competitive advertising is to influence demand for a specific brand. Firms use competitive or brand advertising when a product enters the growth phase of the product life cycle and other companies begin to enter the marketplace.
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Which of he following deed clauses is most likely to state the names of the parties?
a. premises b. habendum c. testimonium d. none of the above
The owner of an amusement park has decided to open a second entry booth and hire another employee to service customers entering the park. Customers arrive at the rate of 20 per hour and will wait in a single line until one of the two employees is available to provide service. The average service time of both employees is 2 minutes to provide service. The arrival rate follows Poisson distribution, and the service time follows a negative exponential distribution. Determine the average number of customers waiting in the system.
a. 0.75 b. 0.89 c. 0.08 d. 0.98