In a sentence or two, summarize the contribution of Philip Crosby to quality management
What will be an ideal response?
In his book, Quality Is Free, Crosby pointed out that the costs of poor quality are understated, and that understatement made it easier for firms to accept low quality results. He also promoted "zero defects" and doing the job right the first time.
Business
You might also like to view...
A firm's marketing mix is not influenced by the market segmentation process
Indicate whether the statement is true or false a. True b. False
Business
Under the doctrine of respondeat superior, the one who can have vicarious liability for the acts of the agents is the:
A. salesperson B. principal C. agent D. escrow
Business