A firm's marketing mix is not influenced by the market segmentation process
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Selecting markets is a natural outcome of the segmentation process, which influences and often directly determines a firm's marketing mix.
Business
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LIFO liquidation often distorts net income, but usually leads to substantial tax savings.
a. true b. false
Business
In structured data collection, a formal questionnaire is prepared and the questions are asked in a prearranged order; thus the process is also direct. Direct means that the purpose of the project is not disclosed to the respondents
Indicate whether the statement is true or false
Business