Each of the following describes retailing except
A) a retailer is a sales intermediary.
B) many manufacturers sell directly to consumers and through wholesalers and retailers.
C) e-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary.
D) companies that produce a large number of products, such as Procter & Gamble, do not need retailers for efficient distribution.
D
You might also like to view...
After Olay entered and took over the Indian market with its anti-aging lotion, Ponds invested heavily in a similar product which used only natural ingredients. This is an example of a ________ defense
A) position B) flank C) counteroffensive D) contraction E) mobile
________ marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships
A) Undifferentiated and differentiated B) Mass and targeted C) Direct and digital D) Internal and external E) Standardized and customized