In a fragmented industry
A) no firm has large market share.
B) prices drop as new competitors enter the market.
C) economies of scale are used to reduce costs.
D) companies integrate to further reduce costs.
E) all of the above
E
You might also like to view...
The increased participation of women in the workforce, longer commuting times, and increased numbers of single parents all contribute to the increased importance of _____ through direct marketing
a. low costs b. greater personalization c. convenience d. greater customer service
A key feature of electronic brainstorming is that
a. all members read the suggestions of the other members at the same time. b. group members search for electronic solutions to problems. c. members of the group communicate by electronic mail. d. the delete key is applied to worthless suggestions.