The member of the buyer center who actually utilizes items after they are purchased is the:

What do cost variances measure?

A) the difference between the cost the company pays and the cost its competitors pay B) the change in costs over time C) how well the business keeps unit costs of material and labor inputs within standards D) the volume discounts companies receive when ordering direct materials in large quantities

With advertising tracking research, after being shown a segment or stills of an ad, respondents are given a list of brands and asked to identify the correct brand that was in the ad, which measures:

A) memorability B) aided brand awareness C) unaided brand awareness D) brand and ad recognition