With advertising tracking research, after being shown a segment or stills of an ad, respondents are given a list of brands and asked to identify the correct brand that was in the ad, which measures:

A word may have emotional or evaluative meanings beyond its dictionary definition. This refers to which one of the following?

A. Denotation D. Inflection B. Resonance E. Reflection C. Connotation

The northwest-corner rule is best used:

A) to minimize the total shipping cost from several origins to several destinations. B) to calculate whether a feasible solution is also an optimal solution. C) to calculate how much to transfer from one shipping route to another. D) to generate an initial feasible solution to a transportation problem. E) to resolve cases of degeneracy in transportation problems.