Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who receive exclusive news, previews, and opportunities to win prizes. The Foo Fighters are using ________ to reach Generation Y
A) student ambassadors
B) unconventional sports
C) cool events
D) computer games
E) online buzz
E
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Which of the following would not be included in the five C's of credit?
A) Condition B) Character C) Capital D) Charges
Ace Products manufactures and markets a product called Grow Tall. Ace claims in its advertising that Grow Tall will make its users grow a minimum of six inches taller than their current height. The Federal Trade Commission (FTC) will likely find that the ad is
a. deceptive, and the FTC may issue a cease-and-desist order. b. deceptive, and the FTC may declare that it is bait-and-switch advertising. c. not deceptive because buyers are obligated to be aware that some advertising claims are untrue and should avoid purchasing products that make impossible claims. d. not deceptive and the FTC may therefore issue a counteradvertising order.